0 to 1 | From Concept to Market Success
Overview
Extensive experience across a range of industries and products, including Real Acquisitions, Flowcite, Leekim, Monezsoft, iDream, Merchaint, Drive Good, Vutal, Routii, Slikekspressen, and Solactivy. I specialize in taking products from concept to market, leveraging data-driven insights, customer research, and strategic planning to create value. My work spans from defining product goals and building Minimum Viable Products (MVPs) to collaborating with design and engineering teams using Agile methodologies. I ensure seamless product development by creating detailed Product Requirements Documents (PRDs), leading Go-to-Market strategies, and driving post-launch improvements through retrospectives and ongoing optimization. My approach focuses on aligning teams, enhancing processes, and continuously refining products to meet customer needs and business objectives.
Strategically Understanding a Company
- Analyzing the company
- Why does the company exist?
- Understanding its Customer and Persona
- Use cases
- Is that B2B/B2C/B2B2C?
- Finding if the product is Good or Bad
- Measuring metrics: Vanity, Actionable, NPS, and more
- Roadmap
- Competition and Climate
- Doing 5C analysis and more
- And many more
Creating an Opportunity Hypothesis
- Finding goal, and planning how to achieve
- Quantitative and Qualitative finding
- Metrics, Funnel, Analysis
- Breaking down analytics, Segmentation, Cohort, Funnel
- AARRR, Vanity, Success metric and more
- Turning Metrics into Opportunities
- Auditing Features
- Conducting Surveys, Interviewing Customer
- Known Bugs and Sugs
- Find something from Intuition, Vision, Team ideas
- Doing R&D, and keeping eyes on the Competition
- Business Model and Value Proposition canvas
- Kano model to find opportunities
- And many more
Validating Hypothesis
- Finding less expensive ways to validate
- Analyzing Cost/Benefit of the opportunity
- Doing Customer development with Interviews and Surveys
- SWOT analysis
- Internal validation with the team
- Experimenting with A/B tests
- Building MVPs such as Preorder, Concierge, Wizard of Oz, Fake Door, and more
- Running Litmus tests
- Analyzing Kano model, Value vs Cost
- And many more
From Idea to Action
- Writing an Internal Future Press Release
- Defining a Minimum Viable Product
- Communicating via a PRODUCT REQUIREMENTS DOCUMENT (PRD)
- PRD containing Overview and Objectives
- Success Metrics
- Messaging
- Timeline/Release Planning
- Personas
- User Scenarios and Storytelling
- Requirements/Features In and Features Out
- Designs
- Open Issues, Q&A, and Other Considerations
- Using the PRODUCT REQUIREMENTS DOCUMENT (PRD)
- And many more
Working with Design
- Collaborating with the Product Designers
- Usability Testing with Prototypes
- Judging and Giving Feedback About Design
- Following DESIGN SPRINTS
- Sprint Preparation
- Understand
- Define
- Diverge
- Decide
- Prototype
- User Testing
- And many more
Working with Engineering
- Embracing Agile (Scrum, Kanban, Scrumban) & Lean with the team
- Enhancing SOPs, workflows, and processes
- Keeping an Agile mindset
- Promoting continuous development at the same pace to deliver the goal
- Preparing the user story and acceptance criteria, and adding DOD and DOR while collaborating with the team
- Helping the team to be self-organized and self-motivated
- Ensuring transparency, so that we can inspect the problem and adapt according to the situation
- Collaborating with cross-functional teams
- Facilitating scrum artifacts and scrum ceremonies
- Serving the team by resolving conflicts and leading cross-functional teams
- Doing acceptance testing when needed
- Avoiding micromanagement with Lean thinking
- Mitigating risk with a proper risk management plan
- Generating reports to measure product performance and team performance
- Working with distributed remote teams and third-party development teams
- And many more
Bringing Product to Market
- Understanding customers
- Finding Companies Voice, Product Message
- Going-to-Market (GTM)
- Prelaunch Planning
- Launch Objectives
- Launch Timing
- Testing
- Launch Asset Planning
- A Helpful Prelaunch Marketing Framework
- Launch
- Postlaunch
- The Customer Life Cycle
- Measuring Marketing Cost
- And many more
Completing or Continuing the Product-Development Life Cycle
- Celebrating teams, efforts, and values
- Retrospectives to assess how things went, what could be better
- Adapting and recommending improvements
- Continuing to build awesome products
- And many more
Lets talk problem and build solution
I offer comprehensive product management services designed to take your product from idea to market and beyond. By collaborating with cross-functional teams, I ensure smooth product development, from defining the strategy to executing launch plans and refining the product through continuous improvement. Whether you need help with creating product roadmaps, managing Agile teams, or launching successful Go-to-Market strategies, I’ve got you covered. Explore the full range of services I offer to see how I can help your business grow and thrive!